Study of the Evolution of Advertising Design in Printing Presses of the Canton Quevedo.

Estudio de la Evolución Del Diseño Publicitario en Imprentas del Cantón Quevedo.

This article discusses the evolution of the advertising design of printing presses operating  in the Canton Quevedo, Ecuador. Among the main findings found in the research is the origin of printing presses, organizational structure, corporate image, advertising innovation along with the acquisition of modern equipment used in duality with old machines diversifying the  offer of advertising services. Field visits, participatory observation,  interviews and surveys allowed to raise a historical documentary record adapted to Google Maps, the map design contains: Location point of the 21 printing presses, logo, years of business trajectory and name of the owner. For the development of the digital magazine of the printing presses that you see, the Corel Draw 2020 program was used as an intuitive and versatile application, constituting an informative instrument that presents content and descriptive photographs of machines, printing material, inks, numerators, guillotines, polyester plates, reverbs, even computers, laser printers and design programs used in graphic production. The study also identified the manufacturing mechanisms, projection and marketing strategies applied by companies  to meet the territorial demand of exponential customers according to the advertising trends of the competitive market.